Fuel the Fight: 1st Phorm's Brian Whiting and Jake Arvold Deliver Mindset Ammo Live on On the Range Podcast at NRA 2025!

Brian & Jake from 1st Phorm

Atlanta's Battleground: Voices of the Second Amendment Comes Alive

Lock and load for an energizing live episode of On The Range Podcast, recorded at the inaugural NRA Voices of the Second Amendment event in Atlanta. Hosts Rick Hogg from War HOGG Tactical and Mark Kelley from Kelley Defense team up with Brian Whiting (Director of Distribution at 1st Phorm) and Jake Arvold (founder of 1st Phorm Outdoors) for a no-holds-barred discussion on crushing fitness goals, dialing in nutrition, building an unbreakable mindset, and the high-performance lifestyle that powers tactical operators and outdoor enthusiasts alike.

Hosts Bring Tactical Edge to Fitness Powerhouse

Rick Hogg's elite military background and Mark Kelley's defensive expertise created the perfect storm for probing questions. Brian Whiting ensures 1st Phorm's premium products reach users flawlessly, while Jake Arvold drives the Outdoors division to help people experience more through fitness-fueled adventures.

Core Strategies: Training, Recovery, and Resilience

The guys break down real-world strategies for optimizing training, recovery, and mental resilience—whether you're grinding on the range, in the gym, or chasing elk in the mountains. From habit-building to excuse-busting, it's actionable intel for peak performance.

Premium Supplements: The Backbone of Dominance

They dive into 1st Phorm's premium supplement lineup: proteins, recovery aids, and stacks engineered for sustained energy and results. Tailored for demanding lives, these tools prevent crashes and accelerate gains.

Phorm Energy: The Sugar-Free Beast Set to Disrupt

A major highlight—the game-changing Phorm Energy drink. This sugar-free collaboration with Anheuser-Busch features natural caffeine, electrolytes, and flavors like Screamin’ Freedom and Orange Fury. Launching nationwide in 2025, it's built for focus and hydration without compromise.

App Revolution and $300,000 Transformation Challenge

The revamped 1st Phorm App offers personalized programming and support. Paired with the epic year-long $300,000 Transformation Challenge—featuring massive quarterly prizes—it's designed for real transformations and accountability.

1st Phorm Outdoors: Pursuit Meets Performance

Jake detailed upcoming launches: new flavors, stacks, and programs blending fitness with outdoor skills for hunters and adventurers.

Overcoming Excuses: Habits That Last

From overcoming excuses and building habits that last to fueling for peak performance in high-stakes environments, this episode delivers actionable insights, motivation, and that relentless 1% better edge.

2A Lifestyle: Fitness for Freedom

Perfect for shooters, hunters, athletes, and anyone ready to level up— this crossover of tactical grit and fitness firepower amplifies responsible living.

Tune In and Transform

Available on all major podcast platforms. Follow On The Range Podcast for more exclusive live recordings and powerhouse industry interviews.

This episode is pure motivation—stream now and get after it!